Guided challenge

7-Day Store Launch Challenge

Each day gives you one clear objective, a lesson, a checklist and a single action to complete. No jumping around, no guessing what's next.

Start the challenge

7-Day South African E-Commerce Launch Course 🇿🇦

From zero knowledge to building your first e-commerce brand.

This course is designed for someone who knows absolutely nothing about e-commerce. We're going to teach you the complete process.

Our model is NOT: find a random product → upload it → supplier ships it directly to the customer → hope for money. We're building a BRAND.

Throughout this course we use one example product: a reusable PET HAIR REMOVER. We're not saying this is automatically a winning product — we're using it to show you how the process works.

The model we follow

  1. 1Find a market
  2. 2Find a problem
  3. 3Find a product that solves it
  4. 4Prove there is demand
  5. 5Source the product
  6. 6Get the product in your hands
  7. 7Test it
  8. 8Build your brand
  9. 9Package / rebrand where permitted
  10. 10Hold stock
  11. 11Build your website
  12. 12Create real content
  13. 13Run Meta ads
  14. 14Get customers
  15. 15Pack orders
  16. 16Deliver locally
  17. 17Get real reviews
  18. 18Analyze data
  19. 19Reorder
  20. 20Scale
DAY 1

Find the customer, problem & product

Start with people, not products. Find a real South African customer with a real problem, then find the product that solves it.

Action → Research 3 product ideas and choose your strongest one.

DAY 2

Sourcing: get the product into your hands

Find real suppliers — locally and online — compare them properly, and get a sample you can physically test.

Action → Find at least 3 sourcing options and order your sample.

DAY 3

Money, branding, pricing & your offer

Know your true numbers, then turn a generic product into a brand with a price and an offer that makes sense.

Action → Calculate your real numbers and create your brand.

DAY 4

Build a store that can actually sell

Your website is your salesperson at 22:30 when nobody is there to explain the product. Build it that way.

Action → Build the store and complete a full test order yourself.

DAY 5

Create ads people actually want to watch

Film your real product, write hooks that stop the scroll, and build a library of creatives to test.

Action → Create 3 core videos and a UGC creator brief.

DAY 6

Meta ads: turn attention into traffic

Understand the funnel, the core metrics, and how to diagnose what's actually broken.

Action → Complete the pre-spend checklist and launch when operationally ready.

DAY 7

Fulfilment, couriers, customer experience & scale

Deliver what you promised, earn real reviews, and scale on evidence instead of excitement.

Action → Set up fulfilment, support and your reorder point.